MISSSEOUL is now on Instagram! 

Our online store is where you’ll find our Korean skincare collection, but Instagram is where we want to share a little more of the world behind MISSSEOUL.

Think of it as your little K-beauty corner in Switzerland. 🇰🇷🇨🇭

Why follow MISSSEOUL?

✨ K-beauty products worth knowing about

There are always new Korean skincare products appearing, but not everything needs a place in your routine. We’ll introduce you to products we genuinely think are worth knowing about, from Seoul’s most-loved essentials to exciting new finds.

🧴 Simple skincare tips

Korean skincare doesn’t need to mean a complicated 10-step routine. We’ll share easy tips on ingredients, layering products, SPF, hydration and choosing skincare for different skin concerns.

🇰🇷 What’s trending in Korea

Wondering what people are actually using in Korea? We’ll keep an eye on Korean beauty trends, popular ingredients and the products getting attention in Seoul, so you don’t have to.

🌸 A closer look at MISSSEOUL

You’ll also get a peek behind the scenes as we build MISSSEOUL in Switzerland — from new products arriving to what we’re currently loving and what might be joining our shop next.

🎁 New launches & special updates

Instagram will be one of the easiest places to hear about new arrivals, restocks, launches and special MISSSEOUL offers.

Come say 안녕하세요 👋

Whether you already love Korean skincare or you’re just beginning to explore K-beauty, we’d love to have you with us.

Follow MISSSEOUL on Instagram and join our growing K-beauty community in Switzerland. 🌸

See you there!

MISSSEOUL 미스서울